The Zurich brand

Our customers and their need for security are the focus of everything we do. This shapes the day-to-day business of the Zurich brand. We consider ourselves to be a company that cares – a company whose objective it is to take care of its customers – both before they take out a policy and after they make a claim.

Our customers appreciate the insurance and retirement solutions tailored to their particular needs that we offer them as a service provider. In order to achieve this objective, we rely on precise retirement provision analyses as well as comprehensive advisory services incorporating our customers’ exact circumstances, which we then use to offer them the most suitable solution.

Our customer care means that Zurich not only ensures financial cover in the event of a loss, but also provides active claims management. For example, customers who have a car accident can rely on Zurich’s Help Points to take care of every aspect of processing with the garages and repair workshops.

Zurich’s philosophy of care is also reflected visually in its advertising. The soft, almost transparent colors on our posters and brochures do not leap out at our customers, rather they say that Zurich is always there in the background, ready for them to rely on when they need us.